Challenging the pace & passion of a legacy industry.

About Innovative BPS

Innovative BPS was founded in 2017 by Lior, an entrepreneur with a background in actuarial science and a belief that benefits should do more than tick boxes—they should make life easier for businesses and better for their people.

Over 1,500 companies

We rate ourselves on customer satisfaction and retention. We take pride in the fact that after 12 months, 97% of our clients choose to stay. Because we don’t disappear after sign-up. We stay hands-on, responsive, and invested.

Customer satisfaction and retention

across the U.S. trust us to manage their health plans, voluntary benefits, compliance, payroll, HR, and more. From fast-moving startups to national operators, we help businesses get better rates, better service, and real results—without the broker runaround.

No commissions when they’re not earned

Smarter shopping, better rates

Tech that works for your workflow

A support team that feels in-house

Plans built for choice and scale

We over-deliver for DSPs.

We were one of the first benefits agencies to specialize in Amazon DSPs—and today, over 750 DSPs trust us to deliver plans, manage compliance, and simplify operations. Our DSP-specific model is built around your realities: tight timelines, evolving rules, and lean teams that need real support. 

Simplifying
operations

Delivering
plans

Managing
compliance

we’re here to make benefits the

easiest part of your operation.

contact us to get started

Whether you’re a growing business or a high-volume delivery partner,

we’re here to make benefits the easiest part of your operation.

The Innovative BPS

difference in action

During Shopping & Plan Selection

Identify best plan types/rates and shop nationwide carriers.

When You Hire a New Employee

Auto-send benefits info and portal access, answer questions.

During Open Enrollment

Send enrollment details, portal access, and answer questions.

When Part-Time Becomes Full-Time

Auto-detect changes, send updated benefits and access.

When Full-Time Becomes Part-Time

Auto-detect eligibility change, notify employee and carrier.

When You're Confused or Need Help

We answer your call and solve the problem as swiftly as if it were our own.